Yep, This Is An Ad For A Grocery Store

A few years back I became aware of the wonderful John Lewis store Christmas ads. It seems they are not alone in producing big budget, long ads. Sainsbury’s is a UK grocery store. This year the Sainsbury’s ad tells the story of the 1914, WWI Christmas Truce (Christmas Eve marks the 100th anniversary of the event). Pretty powerful ad. Tonight, I’ll feature the ad, a short documentary on the Christmas Truce and how the Sainsbury’s ad came to be. And then John McCutcheon’s great song, Christmas In The Trenches regarding the same incident.

Sainsbury’s 2014 Advert

Story Behind The Sainsbury’s Advert

Christmas In The Trenches


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